Polish cosmetics – innovative production
The Polish cosmetics industry is one of the most dynamically developing sectors in Europe, which, thanks to innovative technologies, investments in research and development and production based on the highest quality standards, is gaining more and more recognition on international markets. Polish cosmetics, created with attention to detail and in accordance with the latest ecological trends, successfully compete with global brands, winning the hearts of consumers around the world.
The production of cosmetics in Poland is characterized by a high level of automation and modern technologies that allow for the creation of products of high quality at competitive prices. Polish cosmetic companies invest in advanced technologies, thanks to which their cosmetic products are able to compete on global markets.
Key production segments
In Poland, the key production segments include:
- Skin care cosmetics: Poland is a leader in the production of creams, lotions, tanning products and other cosmetic products for skin care. This segment accounts for 36.5% of the total sold production in the European Union. As a result, Poland occupies an important position on the European and global market, being one of the key suppliers of these products.
- Perfumes and Eau de Toilette: Poland is one of the largest producers of perfumes and eau de toilette in the European Union, ranking seventh among EU exporters in this category. Polish perfume exports account for 1.1% of total cosmetics exports from the EU.
- Hair care products: Shampoos, conditioners, masks and hair styling products are another strong manufacturing segment. Poland ranks seventh in the EU in terms of exports of hair care cosmetics, which accounts for 7.3% of the production sold in this category in the European Union. High quality and innovative formulas make Polish hair care products valued all over the world.
- Oral care products: Poland is the second largest producer of oral hygiene products in the European Union, accounting for 8% of EU exports in this category. Toothpaste, mouthwashes and other products in this category are widely exported, mainly to European countries, but also to global markets.
- Toilet soaps: Poland is the third largest producer of toilet soaps in the European Union. The export of Polish soaps accounts for 3.6% of the production sold in the EU, which makes Poland one of the leading suppliers of these products on the international market.
Investments in technology and sustainability
The Polish cosmetics sector is one of the most innovative in Europe, and Polish companies are constantly investing in research and development (R&D), which allows them to create innovative and competitive products. These investments are a key factor that allows Polish companies to maintain their high quality of products, respond to changing consumer needs and meet stringent international standards.
One example of innovation in the Polish cosmetics industry is the development of products based on natural and ecological ingredients. This trend is particularly visible in the skin care cosmetics segment, where Polish manufacturers use advanced formulas based on plant extracts, oils and other natural raw materials.
In addition, Polish cosmetics companies are intensively developing modern production technologies, such as advanced microencapsulation systems, which allow for better delivery of active ingredients to the deeper layers of the skin. Such technological innovations increase the effectiveness of products and are appreciated by consumers around the world.
The innovativeness of the Polish cosmetics industry is also supported by cooperation with scientific and research centres, both domestic and foreign. Such cooperation enables Polish companies to access the latest scientific achievements, which translates into the development of new, advanced products and increased competitiveness on international markets.
It is also worth noting that Polish cosmetics companies are leaders in adapting to global trends such as “clean beauty” and “cruelty-free”. These products are manufactured without harmful chemicals and without testing on animal , which is gaining more and more recognition among conscious consumers around the world.
The innovativeness of Polish cosmetics companies is not only the key to their success on international markets, but also the foundation on which the dynamic development of the entire sector is based. Thanks to continuous investment in research and development, Polish manufacturers are able to create advanced products that meet the needs of consumers. Poland is not only strengthening its position in Europe, but is also becoming an increasingly important player in the world.
Source: Polish Union of the Comsetic Industry, „Kosmetyczna Polska. Raport o stanie branży kosmetycznej”, 2024
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