Export potential of the Polish economy

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Export potential of the Polish economy

Strong economy, innovative companies, openness to cooperation – all this makes Poland one of the most dynamic economies in Europe. A country of large export potential, located at the very heart of the continent, with state-of-the-art industrial base, highly skilled human resources and flexible SME sector, which successfully supplies products and provides services to the most demanding global markets.

Three decades of continuous economic growth make Poland a reliable partner and a strong player on the European economic arena.

Global shocks, including the 2008 financial crisis, COVID-19 pandemic or pending war in Ukraine, which has significantly affected the security and logistics in the region, did not hinder the economic development of the country. Poland demonstrated resilience and adaptability, strengthening its position as one of the pillars of stability in the Central and Eastern Europe. It played a pivotal role in maintaining supply chains, organising humanitarian aid and building regional security.

Internationalisation of the Polish economy is featured by dynamic progresses. Export of goods and services accounts currently for more than 50% of the Polish GDP and reached a record level of EUR 438 million in 2024, which is the highest value in the history of Poland. This means that the Polish entrepreneurs increasingly satisfy the demand of foreign consumers rather than Polish.

Source: Poland’s Foreign Trade Compendium, April 2025/Eurostat [nama_10_gdp]

Although the European Union countries remain the key sales markets, Poland successfully expands its presence on the non-EU markets. Increase in export by nearly 8% confirms that Poland becomes an important provider of state-of-the-art digital, technological and engineering solutions.

Key partners in Poland’s export of services in 2023

Source: Poland’s Foreign Trade Compendium, April 2025/Statistics Poland, data may differ from Eurostat Data, still no 2024 data in the Statistics Poland database

Key partners in Poland’s export of goods in 2024

Source: Poland’s Foreign Trade Compendium, April 2025/Statistics Poland, data are of INDICATIVE nature and may differ from Eurostat data

Since the early 1990s, Poland has undergone an impressive transformation – from a centrally planned to a modern economy integrated with the European and global markets. Accession to the European Union in 2024 opened a new development chapter – Poland gained access to single market and extensive structural funds supporting innovation, export and entrepreneurship development.

Political stability, strong institutions and transparent regulatory environment make Poland not only an attractive investment area, but also a reliable, long-term business partner. Legal frameworks comply with the EU standards and the investors may expect a level playing field, protection of property and friendly administrative procedures.

The strengths of the Polish exports include:

High flexibility of the Polish companies in adapting to the changing conditions and disturbances on the foreign markets
A significant number of small and medium-sized enterprises of high absorption capacity with regard to new technologies and manufacturing techniques
Ability to join the supply chains and take over their parts
High cost competitiveness
Well-established position of the Polish exporters on the European markets
Polish exporters are important suppliers of components for the West European companies
Polish export benefits from strong links with Germany which is the largest exporter in the EU and one of the largest in the world
Significant production and export potential
High quality of products and competitive prices
Growing involvement in export activities of the companies with 100% Polish capital
Dynamics, flexibility and innovative capacity of the enterprises, in particular in economic crisis conditions
Increasing share of foreign direct investments of the Polish enterprises
Highly skilled engineering staff
Broad offer of public instruments supporting the internationalisation processes
Availability of exporters’ risk hedging and mitigating instruments

Key sections of goods in Poland’s export

Poland’s Foreign Trade Compendium, April 2025/Statistics Poland

“SME Internationalisation – Brand HUB” Project

Polish Government provides active support to internationalisation of the Polish enterprises, offering state-of-the-art foreign promotion and expansion tools. One of such instruments is the “SME Internationalisation – Brand HUB” project implemented in 2024–2029 by the Ministry of Economic Development and Technology in cooperation with the partner institutions. The initiative, aimed at promoting and strengthening the presence of the Polish companies on the global markets, offers the foreign partners with the opportunities to establish direct B2B contacts with the Polish enterprises during the largest and most prestigious fair events in the world.

Brand HUB is more than just business meetings – it involves also the international promotional campaigns and strong support for digital expansion of SMEs.

The Polish Economy Brand aimed at both increasing the international recognisability of the Polish companies and strengthening the image of Poland as a sound, innovative and reliable business partner, forms an important element of the Brand HUB project. The “Poland. Business Forward” sign – a modern symbol of Poland’s professionalism and openness to the international cooperation – is the key element of this strategy used on the national stands, in the promotional campaigns and activities of the Polish institutions abroad.

The “Poland. Business Forward” slogan clearly specifies the country to which the brand refers as well as stresses its importance. It indicates on continuous development of the Polish economy and business and at the same time inspires the Polish and foreign entrepreneurs.

The Brand HUB project covers a broad spectrum of activities promoting the Polish export potential, focusing on 15 key sectors of high innovation and international competitiveness:

We encourage you to acquaint with information on the Polish sectors of outstanding innovation. The individual tabs present brief descriptions of each of them, releases on the planned and already completed Polish national stands throughout the world and economic missions (places, dates, rules of participation, potential cooperation), contact data of persons, who may provide necessary information, and industrial reports.

We encourage you to acquaint with the offer of the Polish companies ready to cooperate: https://www.trade.gov.pl/en/polish-companies