Poland has the largest digital economy in the CEE region, valued at over €44 billion.

The ICT market is growing rapidly, with exports expected to reach €12 billion by 2026 from €9 billion in 2021, representing an annual growth rate of about 3.6%.

Major international corporations like Google, Amazon, Microsoft, and Data4 have invested heavily in data centers and R&D facilities within Poland, elevating the country to a leading data hub role in the region.

The export of ICT services accounted for 14.4% of all service exports from Poland in 2021.

• Poland boasts economic stability and growth, ranking as the sixth largest economy in the EU by GDP.
• It was the highest-ranked country for inward foreign direct investment (FDI) in the CEE region in 2021 and ninth in Europe.
• With one of the longest highway networks in the EU and high transparency ratings, Poland offers excellent infrastructure and a business-friendly environment.
• The country is a strategic nearshore location for Business Support Services (BSS), consistently ranking among the top 5 offshore delivery locations.

The Polish Agency for Enterprise Development (PARP) supports the export and internationalization of Polish IT/ICT companies through promotional initiatives such as the Brand HUB program. https://en.parp.gov.pl/

Participation includes inclusion in a comprehensive English-language e-book catalog showcasing Polish IT/ICT firms, facilitating international business connections and increasing global visibility.

Other supporting bodies include the Chancellery of the Prime Minister’s Digital Affairs office (https://www.gov.pl/web/cyfryzacja), NCBR (https://www.gov.pl/web/ncbr-en), Startup Poland (https://startuppoland.org/en/), Software Development Association Poland (https://sodapl.com/en/), the Digital Poland Foundation (https://digitalpoland.org/en).

The Polish Investment and Trade Agency (PAIH) provides extensive support including market analyses, organizing B2B meetings, governmental contacts facilitation, and detailed sector information packs. https://www.paih.gov.pl/en/

The main objective of the program is to showcase the Polish IT/ICT product and service offerings to international partners and to promote Poland as a country that develops advanced technologies and services, offers interesting and innovative solutions, and possesses strong potential for growth in foreign markets.

The program is open to all Polish companies operating in the information technology and telecommunications sectors seeking foreign partners.

Promotional activities within the program focus on promoting the entire IT/ICT sector and the Polish economy through:

• organizing national pavilions at the most important international industry trade fairs,
• preparing an English-language report (e-book) analyzing the Polish IT/ICT sector,
• implementing information and promotional campaigns.